Winning big with Hunter Engineering is exactly that in a nutshell. Here is the verdict, right from Hunter Engineering CEO; he indicated that 65% of the vehicles on the roads in North America need a wheel alignment regardless of the day. The neutral third-party company captures not only the wheel alignment base of the toe, camber and castor, but this amazing document virtually tells the story; however, by sharing the amazing benefits and incredible value, the consumer clearly understands “what’s in it for me.” They want value, here are the goods; it will extend the tire life, thus, receiving close to the manufacturer’s mileage recommendation. Tires are very expensive, especially the large-sized tire. A wheel alignment will give you less rolling resistance and it will improve your fuel economy up to 5 to 6% while reducing emissions, and lastly, the wheel alignment inside of the manufacturer’s specs will reduce and eliminate stress and fatigue of the steering components, which, with replacing tie rods, etc. along with the labor to install the tie rod(s) and now still having to do the wheel alignment, becomes expensive. With Hunter Engineering, one just needs to enter the code into the reader and it provides the spec based on vehicle information and the bonus is the built-in camera system that captures each tire groove and measures the tread depth. Data from the industry and the OEMs indicate three out of every ten vehicles need tires. Again, this is brilliant stuff, some owners believe it’s a cost; however, based on your traffic sample size that is a cost that can be recovered based on your numbers. What do you say? I say you cannot pass this up. Any banker will buy into extending a loan, especially at today’s low rate. The financial business plan is just amazing. I visited another store and dived into the task analysis on a 12 month or yearly basis, this store had 489 wheel alignments sold over the last twelve months. During the following year, that number jumped to 2500 wheel alignments which were purchased strictly because of artificial intelligence or smart tools providing empirical evidence along with education. The consumers grasp and understand this as it makes real sense and is an easy buy-in strictly based on added value plus. Not to mention the additional tire sales – the ROI is eye-popping. It’s a no brainer. Just do it, don’t wait. In the automotive service business, we require hoists, we invest thousands of dollars and think not a lot about that decision, AI and smarts tools clearly are the future of your business. Consumers are more knowledgeable and will be willing to pay more for business that offers these brilliant tools. You have been in for the ride; the financial business model is rock solid.