The true and real potential comes from projecting the above insight. The secret is driving more traffic. We need more evangelists for the brand. Projecting the business plan must be calculated and well-executed by the entire team. One needs to focus on every tiny detail. We need to understand and learn how to remove the pain points and kick the ugly churn monster to the curb! For good! This has to come from proactive leadership managers who are accountable to the one person, the guest, while providing a memorable, red-carpet, stage-honoring experience. It should be an event versus having a nice day – why not a great day with great experience packaged up with a magic ribbon. We control the entire process, we can become like actors at Disney, we need to project this with a warm smile, the right tone of voice, we have to work within a team culture that is geared to projecting a positive image and energy, being focused, while keeping an eye on the customer, by catering to them, yes, they are paying the freight, called your paycheck and your future career advancement. The above chapters provide a financial projected business plan that should provide double-digit growth. In one store, with these sound principles, the team under my leadership generated a 100% gain and more in the following year, all during a time of recession.