My consulting experience and my years in building a relationship with the most successful operators/service managers in the industry has afforded me to gain much greater insight for greater success. I consider myself one of the top echelons for the best-read people within the industry, because my passion for success is what I breathe and live by on daily basis. Some people see their limits, I see the next level and the levels beyond that and this chapter brings that to life. Many believe they are doing just that, but whether true or not, we still need to deliver a better and more effective experience. Simply put, the exchange of money is not relevant to the memories that you want to create for your customers. You do this right, and money will follow.