Secrets of Overcoming Objections and Winning are about learning the word track to address the concern of the consumer. The core issue is about going back to school to learn the few simple approaches while winning. All too often, advisors, agents or consultants fold like a cheap umbrella on a windy, rainy day. In the financial business model, you will be adding 25 percent by overcoming the objections if you apply the principle of empowering the consumer, the objections will vanish. These chapters are all about equipping and empowering staff; the right training will generate new opportunities, and there is a plethora of opportunities out there. The true value of investing in cast members is giving them the necessary smart tools.