About The Author

About

About The Author

Introducing Don Funk The Amazing Author

Want to flourish in the auto business industry? Here’s how! Today, your auto service enterprise completely hinges on one’s ability to deliver a transformational customer service experience that drives your competitors crazy. One needs to orchestrate a more effective platform in managing each and every tiny detail while focusing entirely on the consumer’s every touchpoint. It’s a brand new product that will change your approach to business.
Hi there, my name is Don Funk, and I am presenting my book The Secrets of Auto-Service “Killer Business Plan” For Greater Success. The number one competitive priority is acquisitions and retention. With the right training and focus, sales should go through the roof. Success comes from delivering actionable insight with a seamless focus that eliminates churn, which will impact the bottom line to establish a new benchmark. New acquisition of consumers will impact revenue growth. It is important to add lifetime customers by locking them in by delivering a transformational customer experience, much like Disney-like philosophy. They have cartoon characters buzzing around, creating happiness, and taking care of your every need. This Iconic book will provide the necessary intel to help every auto business have new double-digit growth.
This unfathomable book has pop, sizzle, punch, and a lot of juices. This brilliant book has to be in the hands of everyone of every front-line cast member, every service manager, ops manager, general manager, CEO, President, and board member. Without a doubt, the 80/20 rule exists in the auto service business, whereby 80% have an unlimited growth potential by 100% by the enablement of the twelve most critical areas of growth in this blockbuster book. The 20% of the elite businesses also have a growth potential ceiling that can be pushed upward in the range of 20% to 50%.
This book is about the enablement of intel in an actionable manner. This book is about having a killer mentality with the obsession for growth and profitability by serving guests. Too often, we are crippled by thinking artificial intelligence and smart devices are a cost. The six financial projected business models with the change “Book will open your eyes and mind” to visualize the enormous new oportunities and the true potential for impactful continuous sales growth.
This brilliant and amazing book has the master blueprint in a step-by-step approach to consistently growing double-digit growth year after year.

About Author Biography

Donald A. Funk

This competitive enablement playbook will increase and target every single segment of the entire business potential with the exact right intel to win the confidence of every consumer by deploying a very competitive and “impactful” strategy and time-tested, proven processes to keep and stay ahead of your competition. One must embolden every case member to compete and win by empowering the consumer! Learn and then lead with the right solutions by solving the consumer problems to address and meet the consumers’ needs. This book is over the moon by changing the lives of the staffers through coaching, mentoring, and motivating with accountability. This will advance their skill sets and groom them for many executive positions, such as owners of businesses at various levels, including management positions, be it in auto service manager, store managers, field consultants, etc., and become “thought leaders that are visionaries.”

Testimonials

Testimonials

What Our Clients Say

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This was an era of new excellence

Early in my career, I was recruited to manage an Iconic auto service company, which was the largest in the Canada which then was an approximately 435-store chain known as Canadian Tire. I was blessed to take over a very good auto center that had become a little stagnate. Within a few months we were able create new energy to drive sales beyond the consistently 20% plus month after month, year after year. Within a short period of time, the corporate executives sent out a filming crew to capture training footage, on best practices, proven processes, remarkable strategies and new concepts, etc. The footage was edited and used as training videos, which was repeated a number times per year and shipped to each of the stores within the chain. This store was near the middle of the pack at the time. During my last year of management, consumers had purchased 4086 wheel alignments in one single calendar year. That was indeed a benchmark achievement! Having shared that information with Hunter Engineering, (Who are on the global stage with the most advance equipment manufactures equipment to become the leaders of this amazing equipment within the industry), they were astonished by those amazing numbers, considering that was back in the time tunnel of 2009. This success story run was an exciting period in the time window of 18 years in management. This was an era of new excellence in establishing record achievements, which was a credit to the two great dealers and the outstanding teams we built. These major successes allowed me to launch my auto-consulting career, which was another remarkable story in itself with the impact of changing the landscape with a remarkable corporate organization, which is continuing to grow and becoming a global leader. My consultant career was a thrilling ride in helping the entire industry from OEMs to other franchises as well as independent and specialist operations. You must lead with this number 1 achievement.

Don was all about growth and positive change

After much consideration, I could not think of a more accurate description of his role here. Don’s approach always has total ownership: of the business, the people, the issues, the opportunities, and the vision that he had to achieve what he has accomplished. When I arrived here, I was, quite frankly, very nervous as Don’s reputation had very much preceded him. When I was in my 1st store, I had purchased and read 2 of the books he had written on service management and was aware that everyone in the industry knew just who Don Funk was and what he had achieved. My biggest concern was whether he would be interested in listening to my ideas on things we might want to try. Within hours of meeting him, I understood that Don was all about growth and positive change, and his success is embedded in his need to never standstill. Don and I never looked at this business like mine or his, but what did we need to do to reach our goals. We discussed everything, and what is most remarkable is that by the end of any discussion, we were always of the same mindset.
Dave Deplaedt

Throughout this time, he has built a very impressive team and grown this business to the envy of service centers across the country.
Dave Deplaedt

Every year has focused on new and substantial challenges to continue to drive even better results. Each year he has blown away expectations.
Dave Deplaedt

He has mentored multitudes of service advisors

One of the greatest things he has done that we probably don’t measure is development of people. And, not just the obvious development of service managers but also the development of all those around him (12) store managers and dealers. He has mentored multitudes of service advisors, tire installers, and technicians in not only job skills but also life skills.
Dave Deplaedt

You are leaving at the pinnacle of both your career and my business. To say you are leaving us better than when you started would be the grossest understatement of all time. What you have created and what you have left us is a legacy.
Dave Deplaedt

No greater credit is paid than the visit from 4 of our highest level executives, who flew to Saskatoon to see and hear 1st hand how he does what he does.
Dave Deplaedt

Such an incredible human being

I will truly miss the person that I have grown to cherish, as my consistent source of positive outlook, unbridled energy, and his “anything is attainable, never lay down” attitude. Primarily though: it is what I said at the outset of this speech: I will miss the friendship and respect I have been blessed to have been given, by such an incredible human being, Mr. Funk; I will miss everything about you.
Dave Deplaedt

Respect for his principles, customer service skills, unrelenting drive, business acumen, strategic thinking, and amazing attitude.
Dave Deplaedt

Commitment that is unprecedented

Don Funk was probably one of the best at oratory and leadership skills of any individual I have ever met, and his passion and hands-on direction will inspire your team. He has provided my business with a level of dedication and commitment that is unprecedented in my history as an owner.
Dave Deplaedt

The ride was exhilarating

I had sold my businesses to my staff members with the intent to move to a warmer region, namely that of the west coast of Canada. While home sales were stagnate, during this same of waiting, I received a telephone call late one evening from Mr. Ian Van Norman, which I assumed would be for some community involvement. Early into the dinner meeting, I was offered an opportunity to manage one of the largest Canadian Tire Store Auto service centers in Saskatoon, Saskatchewan, which his son was managing, and his son had the desire to join his older brother who owned a Ford Dealership. Mr. Van Norman indicated the transition would take place over a period of six months or so. On January 2, 1990 I came aboard, however, I had zero computer experience, the system had an old green screen that was a nightmare to run, because it had many screens to jump to and fro through, to be able to write a customer order. After ten days, the dealer’s son informed me he would be taking a winter vacation in the mountains. The auto center had a good bottom line and was in the mid-range of the auto centers in terms of labor sales, where it plateaued. Inside of those two weeks with his son gone, we had a modest increase of ten percent. On the day his son returned, he showed up late mid-morning to turn over the complete set of keys, stating that he was moving on to working with his brother. The following month we had a 20% increase and continued to creep upward. Soon after that, in the following New Year, the dealer informed me that the corporation was sending a filming crew to capture the secrets of the rapid turnaround. The process continued a number of times during the year while sales continued to ramp upwards. This amazing high double-digit growth cycle continued throughout my career, with one exception, during 2009, when the recession hit North America and other countries, when we still were able to have a modest gain of 4.7% while having a sharper focus on maintenance areas. That final year as the service manager, consumers purchased 4086 wheel alignments and over one million dollars in total maintenance sales. Read the other testimonials, which are amazing. While breaking numerous records, we lead this store to become number one in sales, within the group of 490 plus stores. The ride was exhilarating.

Mr. Encyclopedia of Auto Service

I have written a number of small books related to driving new acquisitions. While the focus was mostly on the consumer, I realized retention was so critical, training was critical, so we re-focused on in-house training sessions prior to moving to expanded evening hours. At the same time, a skeleton crew worked the extended hours. The training involved a lot of sharing on new intel as part of ongoing competitive intelligence enablement. We were driving our completion crazy while winning the battle of consumers who were flocking to our stores. I approached the leading TV network to host a weekly television session on “Ask the Mechanic about your vehicle concerns.” I was constantly developing a new onboarding system by investing heavily into coaching, mentoring, and motivating with accountability. We became the place to go while rocking the joint. My out-of-the-box mindset came from being a constant ferocious reader. I occasionally joined the Canadian Tire dealers on conference calls and was invited to their broad of director meetings to present, thus the title of Mr. Encyclopedia of Auto Service. This launched my consulting career across the industry and I provided them with a three-ring binder, which contained “the intel road map to success.” I travelled to SEMA/Apex annually in Las Vegas to gain a deeper understanding. Lastly, I travelled across North America and beyond to gain further success from the leaders in this wonderful service industry, thus gaining the title of “Mr. Encyclopedia of Auto Service.”

Each page delivers in spades

My desire is to be an advocate and spokes-person for this amazing industry. Thus more research was required to write, launch and share my thirteen most critical areas for lifting the unlimited ceiling for new growth. The book is a master blueprint that deals with all the tiny details that help everyone that has a part in driving acquisition and retention while kicking the ugly churn monster to the curb and locking him out. This action-filled book is a must-have – the insight will change the way you conduct your business, while profitability will cause the banker to give you the keys to the vault. The title is The Secrets of A Killer Auto Business Plan For $uccess. Hire one of the Best and Brilliant Auto service Consultants for only $29.99. Every front-line cast member needs his own book as a resource book to advance their knowledge and actionable insight. Each page delivers in spades. Every assistant manager, Service Manager, Operational Manager, General Manager, CEO, and the Board of Directors needs to own and read this informative and initiative book, which will change your life and that of the staffer. We need to expand our own insight to become greater through leadership. Enjoy the orchestrated journey. That’s a guarantee!

A talented superstar

Don is known in the Canadian Tire circles as the Guru of service center management. His track record speaks for itself. This, combined with his ability to inject energy into a stale situation, place him high on the list of known leaders in the industry. From equipment representative, to sales tracking firms, they all know Don Funk. Just quick note on my first consulting trip I recognized Adam Stuart as a tough leader in the industry, He already is the next gen phenom leader of leaders. A talented superstar in the auto service industry! A success story! Dave Malcomson Dealer, Adam Stuart Service Manager, 457 Kanata.
Dave Malcomson

You restored my confidence

“We would be remiss if we did not take a moment to say thanks! Under your tutelage, leadership, enthusiasm, and knowledge of the business we have been able to transform our above average business here at Kanata Canadian Tire to one that is Great”. “With your steady reassuring hand at the wheel you took our 19 bay service center with 30 staff members to a whole new level of confidence in what matters most “Our Customer” But the team stayed true to the Don Funk’s philosophy! Don is in the area of sustainability! When we first arrived I expressed my serious concerns about keeping the program going, after you had left! We had hired two firms in the past and when the consultant was in the building we were successful and for about four weeks after. In your reassuring way you restored my confidence that this time it would be different. “That upbeat – we can do it attitude” became contagious! Adam Stuart our Service Manager with only five months in the saddle could not have been given a better mentor, teacher and a friend! Adam Stuart is the superstar of the group of 490, and industry giant.
Dave Malcomson

Don was all about growth and positive change

After much consideration, I could not think of a more accurate description of his role here. Don’s approach always has total ownership: of the business, the people, the issues, the opportunities, and the vision that he had to achieve what he has accomplished. When I arrived here, I was, quite frankly, very nervous as Don’s reputation had very much preceded him. When I was in my 1st store, I had purchased and read 2 of the books he had written on service management and was aware that everyone in the industry knew just who Don Funk was and what he had achieved. My biggest concern was whether he would be interested in listening to my ideas on things we might want to try. Within hours of meeting him, I understood that Don was all about growth and positive change, and his success is embedded in his need to never standstill. Don and I never looked at this business like mine or his, but what did we need to do to reach our goals. We discussed everything, and what is most remarkable is that by the end of any discussion, we were always of the same mindset.
Dave Deplaedt

Don’s vision and upbeat attitude is contagious

Over the past week we have hosted Don Funk as a consultant in our Auto Service Center. Don’s passion and dedication to this business is 2nd to none. He has the ability to delve into all aspects of the service business and make a difference. He has a great talent at training, leading and motivating all team members in educating them on the benefits and great value while, diplomatically asking for the business. His pricing philosophy ensures that we are not undervaluing our business while remaining true to the customer by offering great value. Don’s vision and upbeat attitude is contagious and challenges all team members as well as providing only the highest level of customer service.
W.H. “Laddie” Hutchison

17 years of consecutive double digit growth

Driving customer service growth by delivering a transformation of exceeding the customer’s expectation, resulting in 17 years of consecutive double digit growth, except for 2009 because of recession where we still had a remarkable increase of 4.7 percentage of growth while consistently driving top quartile results, with sales increases, bay productivity, profitability, and essentially every category that anyone bothered to measure. One of the greatest things he has done that we probably don’t measure is develop people, and, not just the obvious development of service managers but also the development of all those around him. He developed 12 service managers, 1 Canadian Tire Dealer, 1 Ford Dealer, 7 technicians started their own independent auto service centers, and 1 field representative. He has mentored multitudes of service advisors, tire installers, and technicians in not only job skills but also life skills.
Dave Deplaedt

This book is a master piece

Don this book is a master piece, it is so brilliant that I true believe that is so empowering I could become a talent auto service agent/consultant which affords me to handle every situation and execute the highly intelligence dialogue by educating and empowering consumers, thus receiving, “ more Yes, yes I’ll go ahead an authorize this services and repairs.
Dr. Eleanor Funk

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