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The Secrets of A Killer Auto Business Plan for Success

The Secrets of A Killer Auto Business Plan for Success by Donald A. Funk, it’s a brilliant and intuitive book that checks all the boxes that will drive double-digit sales by engaging staff. To be more specific that this book will teach you how to drive sales but not at the expense of the customer service but for the benefit of them. This ethical approach to selling revolves totally around educating, explaining and empowering the customer to get them buying into a sound solution verse being sold. By communicating extremely well and expanding the value of the investment one is creating a great customer experience while at the same time the sales grow through an ethical approach and the clients will provide a awesome positive social reviews, “I will definitely return and share my great experience with my family and colleagues. Yes you have to Ask for the business. That’s powerful and rewarding.”

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About

About The Author

Introducing Don Funk The Amazing Author

Want to flourish in the auto business industry? Here’s how! Today, your auto service enterprise completely hinges on one’s ability to deliver a transformational customer service experience that drives your competitors crazy. One needs to orchestrate a more effective platform in managing each and every tiny detail while focusing entirely on the consumer’s every touchpoint. It’s a brand new product that will change your approach to business.

Read More

  • Chapter 1

    Creating an Incredible ‘Disney-like’ Customer Experience

  • Chapter 2

    Setting the Pace for Greater Success

  • Chapter 3

    Becoming Irresistible

  • Chapter 4

    Projecting a Financial Business Model of Constant Double-digits Growth

  • Chapter 5

    Delivering “The Auto Killer Business Plan”

  • Chapter 6

    Delivering Ultimate Customer Experience

  • Chapter 7

    Digital Inspection Platform Experience

  • Chapter 8

    Winning Big with Hunter Engineering

  • Chapter 9

    The Million Dollar Opportunity

  • Chapter 10

    Secrets to Overcome Objection and Win

  • Chapter 11

    R-E-S-P-E-C-T

  • Chapter 12

    Character Traits of Effective Leaders

  • Chapter 13

    Unveiling The Key Secret to Automotive Service Success

Book

Donald A. Funk’s Chapters

The Secrets of A Killer Auto Business Plan for Success

This phenomenal book will deliver an amazing insight that will provide a very intellectual educational and superior competitive advantage in your market area and beyond! This intuitive book is all about intelligent competitive enablement. One needs more of a killer mentality whereby you don’t just compete, but move the needle to Compete to Win!

Success

Why Read It?

Drive Success

With the ultra-competitive intelligence enablement, this book will deliver a transformational customer service experience by deploying the iconic brand of the philosophy like that of Disney, where your characters/cast members should be enabling each “guest.” Be it via walk-up or in bound call, with eloquent words and actions in the quest to attracting new acquisition with adding delight and wow. The cast members must bring new energy and attention to all the tiny interactions with thoughtfulness in creating lifetime-valued consumers.
Over my five decades, new acquisition and retention are the principle secrets in driving $uccess. If you desire to drive dramatic increases, which comes from delivering an amazing customer experience, it will drives your competitors crazy. Smart device such as AutoServe1 with its brilliant digital inspection platform, is a game changer that cause the consumer to re-think the intel, thus converting themselves into the sale approved. It’s brilliant and has the ‘It’ factor with artificial intelligence of Hunter Engineering Unmanned Autonomous Inspection Quick Drive and Quick Tread integration with edge detection as the smart tools of the industry. The two industry giant leaders bring an awesome neutral third party to the table, which consumers love and are a must-have pieces going forward. It’s powerful and impactful and a no brainer. With competitive intelligence enablement, you eliminate the sales-y and pushy approaches of days gone by, as well as eliminate the grudges and constant ugly churns. This intuitive book will be the single best investment of all-time.

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Ebook $19.99 Audio $19.99 Paperback $34.99 HardCover $39.99

I will begin by telling you that I am extremely honored to have been asked to speak at this momentous event in Don Funks life and career. Very few people are able to reflect on a life that is overflowing with incredible experiences and unprecedented business success …… and even fewer of those will be selfless enough to take the time and significant effort to share with the world how they did what they did. Nearly all of us can speak about success but there are a select few that actually accomplished it time and time again and yet still have the energy and desire to share the secrets of their success with others.

Don Funk is all of these things and is that 1% of the 1% who sincerely believes that what has been provided to him over a lifetime needs to be shared so that all others may benefit. This is by no means to imply that Don was somehow gifted with success as he had a very humble beginning and was never handed a single thing in his life. Just as Don lived his life; as you read his book you will come to learn that there are no magic bullets and one of the many philosophies that he will share with you is that hard work, organization, and preparedness on every day and for every occasion is a huge part of his success.

If you do want to delve in to the topic of a little fortuitous luck then you need look no further than something that happened to me 20 years ago in 2002. It just so happened that I was offered the opportunity to purchase a Canadian Tire store here in Saskatoon that just so happened to come with it ….. at its highest level of management ….. one of the countries most talented and dynamic Automotive leaders in Don Funk. Don’s reputation in the industry and leadership were already nationally acknowledged and in an ironic twisting of the roles for the incoming owner ….. my greatest concern was whether he would accept me into his world of success!

There is a small group of people who manage to transcend the very roles that they play in this world and Don definitely fits that class. Despite building our business to be the highest volume most profitable Canadian Tire service center in the country that was just table stakes for Don. His sincerest goal was to build a business model that would help to grow all those all of around him and to coach other service individuals and businesses and watch them flourish under his tutorship. This book is a truly a culmination of his lifelong goal to help others get ahead.

Without stealing too many of the topics from the chapters of this publication ….. Don’s approach has always been one of total ownership: of the business, the industry, the customer and the team, the issues, and the opportunities. He teaches that while the day to day requirements are extremely important the ability to look beyond and to be a strategist is even more important and you need a long term well laid out plan to keep you on course to where you want to get to.

To be more specific this book will teach you how to drive sales but not at the expense of the customer service but for the benefit of them. Don’s ethical approach to selling revolves around educating and empowering the customer to get them to buy into the solution versus being sold. By communicating extremely well and explaining the value of the investment you end up creating a great customer experience while at the same time driving sales.

He takes nearly the same approach with the automotive staff and technicians. The more information you provide, the better you communicate, the more coaching and training you give them, the more measurement and following up of results and more two-way conversations you have with them ….. the easier their job becomes, the more job satisfaction they have, the more motivated they are and the more personal success they find.

While he is very tactical, and customer focused he is truly a strategic thinker and has the vision and understanding to execute all levels of business. He is not interested in single aspects, quick wins, and short cuts, but he provides extensive analysis techniques and how to leverage them to create long-term solutions. While Don may be not as young as he once was; I have always been amazed at his ability to adapts to an ever-changing business landscape and to always be able to see what is coming around the next corner.

Don Funk does nothing in this world but what he gives his all to. Whether it is charity, church, family, sports, politics, business and now book publishing. He is “all in” on everything that enters his domain. This book is just another example of Don putting forth a truly exceptional effort and making a difference for those of us that take the time to absorb his wisdom, understand his principles, his customer service skills, his unrelenting drive, his team building skills, his business acumen, and his incredibly positive attitude.

This book is a his gift back to each of us to endure that we can leverage his learnings, understand his methods and the vision that created his success. It will have a profound impact on your business and indirectly on your life as he teaches the merits of disciple, organization and hard work. Whether you need help with the basic function, structure, and accountabilities, or are currently a top echelon shop and are looking for that last element to get you too exceptional; this book is for you.

Ladies and Gentlemen; please join me in congratulating Don on a life well lived and a career so exceptional which are so privileged to experience through the reading of this book.

Work

Work

Introduction To Don Funk And His Amazing Career

Success in the auto service industry is a process. There’s always more to learn and apply. It takes more time, more effort, and more sacrifices to achieve excellence. I am a living proof that if you can visualize it, you can achieve it.

Donald A. Funk

I was blessed to have him agreed to assist my official launch of my book: The Secrets of A Killer Auto Business Plan For Success. See his awesome presentation.

Dave Deplaedt, Owner of Canadian Tire store #133 Saskatoon

Testimonials

Testimonials

Achievements & Testimonials

*Scroll upward to see the smaller size testimonials.*

This was an era of new excellence

Early in my career, I was recruited to manage an Iconic auto service company, which was the largest in the Canada which then was an approximately 435-store chain known as Canadian Tire. I was blessed to take over a very good auto center that had become a little stagnate. Within a few months we were able create new energy to drive sales beyond the consistently 20% plus month after month, year after year. Within a short period of time, the corporate executives sent out a filming crew to capture training footage, on best practices, proven processes, remarkable strategies and new concepts, etc. The footage was edited and used as training videos, which was repeated a number times per year and shipped to each of the stores within the chain. This store was near the middle of the pack at the time. During my last year of management, consumers had purchased 4086 wheel alignments in one single calendar year. That was indeed a benchmark achievement! Having shared that information with Hunter Engineering, (Who are on the global stage with the most advance equipment manufactures equipment to become the leaders of this amazing equipment within the industry), they were astonished by those amazing numbers, considering that was back in the time tunnel of 2009. This success story run was an exciting period in the time window of 18 years in management. This was an era of new excellence in establishing record achievements, which was a credit to the two great dealers and the outstanding teams we built. These major successes allowed me to launch my auto-consulting career, which was another remarkable story in itself with the impact of changing the landscape with a remarkable corporate organization, which is continuing to grow and becoming a global leader. My consultant career was a thrilling ride in helping the entire industry from OEMs to other franchises as well as independent and specialist operations. You must lead with this number 1 achievement.

Don was all about growth and positive change

After much consideration, I could not think of a more accurate description of his role here. Don’s approach always has total ownership: of the business, the people, the issues, the opportunities, and the vision that he had to achieve what he has accomplished. When I arrived here, I was, quite frankly, very nervous as Don’s reputation had very much preceded him. When I was in my 1st store, I had purchased and read 2 of the books he had written on service management and was aware that everyone in the industry knew just who Don Funk was and what he had achieved. My biggest concern was whether he would be interested in listening to my ideas on things we might want to try. Within hours of meeting him, I understood that Don was all about growth and positive change, and his success is embedded in his need to never standstill. Don and I never looked at this business like mine or his, but what did we need to do to reach our goals. We discussed everything, and what is most remarkable is that by the end of any discussion, we were always of the same mindset.
Dave Deplaedt

Throughout this time, he has built a very impressive team and grown this business to the envy of service centers across the country.
Dave Deplaedt

Every year has focused on new and substantial challenges to continue to drive even better results. Each year he has blown away expectations.
Dave Deplaedt

He has mentored multitudes of service advisors

One of the greatest things he has done that we probably don’t measure is development of people. And, not just the obvious development of service managers but also the development of all those around him (12) store managers and dealers. He has mentored multitudes of service advisors, tire installers, and technicians in not only job skills but also life skills.
Dave Deplaedt

You are leaving at the pinnacle of both your career and my business. To say you are leaving us better than when you started would be the grossest understatement of all time. What you have created and what you have left us is a legacy.
Dave Deplaedt

No greater credit is paid than the visit from 4 of our highest level executives, who flew to Saskatoon to see and hear 1st hand how he does what he does.
Dave Deplaedt

Such an incredible human being

I will truly miss the person that I have grown to cherish, as my consistent source of positive outlook, unbridled energy, and his “anything is attainable, never lay down” attitude. Primarily though: it is what I said at the outset of this speech: I will miss the friendship and respect I have been blessed to have been given, by such an incredible human being, Mr. Funk; I will miss everything about you.
Dave Deplaedt

Respect for his principles, customer service skills, unrelenting drive, business acumen, strategic thinking, and amazing attitude.
Dave Deplaedt

Commitment that is unprecedented

Don Funk was probably one of the best at oratory and leadership skills of any individual I have ever met, and his passion and hands-on direction will inspire your team. He has provided my business with a level of dedication and commitment that is unprecedented in my history as an owner.
Dave Deplaedt

The ride was exhilarating

I had sold my businesses to my staff members with the intent to move to a warmer region, namely that of the west coast of Canada. While home sales were stagnate, during this same of waiting, I received a telephone call late one evening from Mr. Ian Van Norman, which I assumed would be for some community involvement. Early into the dinner meeting, I was offered an opportunity to manage one of the largest Canadian Tire Store Auto service centers in Saskatoon, Saskatchewan, which his son was managing, and his son had the desire to join his older brother who owned a Ford Dealership. Mr. Van Norman indicated the transition would take place over a period of six months or so. On January 2, 1990 I came aboard, however, I had zero computer experience, the system had an old green screen that was a nightmare to run, because it had many screens to jump to and fro through, to be able to write a customer order. After ten days, the dealer’s son informed me he would be taking a winter vacation in the mountains. The auto center had a good bottom line and was in the mid-range of the auto centers in terms of labor sales, where it plateaued. Inside of those two weeks with his son gone, we had a modest increase of ten percent. On the day his son returned, he showed up late mid-morning to turn over the complete set of keys, stating that he was moving on to working with his brother. The following month we had a 20% increase and continued to creep upward. Soon after that, in the following New Year, the dealer informed me that the corporation was sending a filming crew to capture the secrets of the rapid turnaround. The process continued a number of times during the year while sales continued to ramp upwards. This amazing high double-digit growth cycle continued throughout my career, with one exception, during 2009, when the recession hit North America and other countries, when we still were able to have a modest gain of 4.7% while having a sharper focus on maintenance areas. That final year as the service manager, consumers purchased 4086 wheel alignments and over one million dollars in total maintenance sales. Read the other testimonials, which are amazing. While breaking numerous records, we lead this store to become number one in sales, within the group of 490 plus stores. The ride was exhilarating.

Mr. Encyclopedia of Auto Service

I have written a number of small books related to driving new acquisitions. While the focus was mostly on the consumer, I realized retention was so critical, training was critical, so we re-focused on in-house training sessions prior to moving to expanded evening hours. At the same time, a skeleton crew worked the extended hours. The training involved a lot of sharing on new intel as part of ongoing competitive intelligence enablement. We were driving our completion crazy while winning the battle of consumers who were flocking to our stores. I approached the leading TV network to host a weekly television session on “Ask the Mechanic about your vehicle concerns.” I was constantly developing a new onboarding system by investing heavily into coaching, mentoring, and motivating with accountability. We became the place to go while rocking the joint. My out-of-the-box mindset came from being a constant ferocious reader. I occasionally joined the Canadian Tire dealers on conference calls and was invited to their broad of director meetings to present, thus the title of Mr. Encyclopedia of Auto Service. This launched my consulting career across the industry and I provided them with a three-ring binder, which contained “the intel road map to success.” I travelled to SEMA/Apex annually in Las Vegas to gain a deeper understanding. Lastly, I travelled across North America and beyond to gain further success from the leaders in this wonderful service industry, thus gaining the title of “Mr. Encyclopedia of Auto Service.”

Each page delivers in spades

My desire is to be an advocate and spokes-person for this amazing industry. Thus more research was required to write, launch and share my thirteen most critical areas for lifting the unlimited ceiling for new growth. The book is a master blueprint that deals with all the tiny details that help everyone that has a part in driving acquisition and retention while kicking the ugly churn monster to the curb and locking him out. This action-filled book is a must-have – the insight will change the way you conduct your business, while profitability will cause the banker to give you the keys to the vault. The title is The Secrets of A Killer Auto Business Plan For $uccess. Hire one of the Best and Brilliant Auto service Consultants for only $29.99. Every front-line cast member needs his own book as a resource book to advance their knowledge and actionable insight. Each page delivers in spades. Every assistant manager, Service Manager, Operational Manager, General Manager, CEO, and the Board of Directors needs to own and read this informative and initiative book, which will change your life and that of the staffer. We need to expand our own insight to become greater through leadership. Enjoy the orchestrated journey. That’s a guarantee!

A talented superstar

Don is known in the Canadian Tire circles as the Guru of service center management. His track record speaks for itself. This, combined with his ability to inject energy into a stale situation, place him high on the list of known leaders in the industry. From equipment representative, to sales tracking firms, they all know Don Funk. Just quick note on my first consulting trip I recognized Adam Stuart as a tough leader in the industry, He already is the next gen phenom leader of leaders. A talented superstar in the auto service industry! A success story! Dave Malcomson Dealer, Adam Stuart Service Manager, 457 Kanata.
Dave Malcomson

You restored my confidence

“We would be remiss if we did not take a moment to say thanks! Under your tutelage, leadership, enthusiasm, and knowledge of the business we have been able to transform our above average business here at Kanata Canadian Tire to one that is Great”. “With your steady reassuring hand at the wheel you took our 19 bay service center with 30 staff members to a whole new level of confidence in what matters most “Our Customer” But the team stayed true to the Don Funk’s philosophy! Don is in the area of sustainability! When we first arrived I expressed my serious concerns about keeping the program going, after you had left! We had hired two firms in the past and when the consultant was in the building we were successful and for about four weeks after. In your reassuring way you restored my confidence that this time it would be different. “That upbeat – we can do it attitude” became contagious! Adam Stuart our Service Manager with only five months in the saddle could not have been given a better mentor, teacher and a friend! Adam Stuart is the superstar of the group of 490, and industry giant.
Dave Malcomson

Don was all about growth and positive change

After much consideration, I could not think of a more accurate description of his role here. Don’s approach always has total ownership: of the business, the people, the issues, the opportunities, and the vision that he had to achieve what he has accomplished. When I arrived here, I was, quite frankly, very nervous as Don’s reputation had very much preceded him. When I was in my 1st store, I had purchased and read 2 of the books he had written on service management and was aware that everyone in the industry knew just who Don Funk was and what he had achieved. My biggest concern was whether he would be interested in listening to my ideas on things we might want to try. Within hours of meeting him, I understood that Don was all about growth and positive change, and his success is embedded in his need to never standstill. Don and I never looked at this business like mine or his, but what did we need to do to reach our goals. We discussed everything, and what is most remarkable is that by the end of any discussion, we were always of the same mindset.
Dave Deplaedt

Don’s vision and upbeat attitude is contagious

Over the past week we have hosted Don Funk as a consultant in our Auto Service Center. Don’s passion and dedication to this business is 2nd to none. He has the ability to delve into all aspects of the service business and make a difference. He has a great talent at training, leading and motivating all team members in educating them on the benefits and great value while, diplomatically asking for the business. His pricing philosophy ensures that we are not undervaluing our business while remaining true to the customer by offering great value. Don’s vision and upbeat attitude is contagious and challenges all team members as well as providing only the highest level of customer service.
W.H. “Laddie” Hutchison

17 years of consecutive double digit growth

Driving customer service growth by delivering a transformation of exceeding the customer’s expectation, resulting in 17 years of consecutive double digit growth, except for 2009 because of recession where we still had a remarkable increase of 4.7 percentage of growth while consistently driving top quartile results, with sales increases, bay productivity, profitability, and essentially every category that anyone bothered to measure. One of the greatest things he has done that we probably don’t measure is develop people, and, not just the obvious development of service managers but also the development of all those around him. He developed 12 service managers, 1 Canadian Tire Dealer, 1 Ford Dealer, 7 technicians started their own independent auto service centers, and 1 field representative. He has mentored multitudes of service advisors, tire installers, and technicians in not only job skills but also life skills.
Dave Deplaedt

This book is a master piece

Don this book is a master piece, it is so brilliant that I true believe that is so empowering I could become a talent auto service agent/consultant which affords me to handle every situation and execute the highly intelligence dialogue by educating and empowering consumers, thus receiving, “ more Yes, yes I’ll go ahead an authorize this services and repairs.
Dr. Eleanor Funk

*Scroll up for shorter testimonials*

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Don Funk’s decades of experience got him involved with many think tanks, and he was able to coach others and groom them to be service managers for other Canadian Tire Auto Service Centers. In 13 months, the team grew the business by $2.55 Million in labor and parts.

Contact

Contact

Contact Me


Phone Number
+1 (306) 221-7784
Email
donfunk@autoauthor.ca